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Don’t forget the story: Why copy is more important than ever in an...
You’re walking down the sidewalk in New York, LA, London, Barcelona, Paris, Tokyo or Seoul and you pass all of the most up to date marketing from Dior, Apple, Microsoft, Tesla, and Nike. The beautiful...
View ArticleHow to A/B Test Your Online Marketing Videos
Online videos are an indispensable part of any marketing campaign, but what if consumers aren’t being engaged by yours? How would you know? What about them don’t they like? How can you fix them quickly...
View ArticleUse Video to Get the Most for Your Small Business from Facebook’s New...
Having a Facebook Page has become indispensable for all businesses, but some new features from the social media giant have huge implications for small businesses. Especially businesses who have...
View ArticleThe Most Important Variables in A/B Testing Your Marketing Video: How to Pick...
In a previous post we discussed how A/B testing is the best way to determine your marketing videos’ weaknesses and strengths, and find the version that actually moves the ball with engagement and...
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